My name is Bushra Azhar and I am the Founder of Good Business Sense (GBS), a CSR and Sustainability knowledge advisory based in Middle East. A former corporate VP, consultant and academic, I have 14 years of experience under my belt with almost 5 years in CSR related areas.

Before starting GBS, I was the Head of Sustainability operations at a consulting business based in Jeddah, Saudi Arabia where I worked with some of the top Saudi companies in helping them determine their CSR direction, designing bespoke CSR training programs and developing Sustainability reporting in line with GRI guidelines. I am the author of a research study examining the growth of CSR in Saudi Arabia and am also responsible for developing 3 out of a total of 6 CSR reports released in the Kingdom.

I help companies become a catalyst for social change, not by making the moral case for doing good, but by making the business case. After all they will only fully commit to it if it makes Good Business Sense!